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Selling Decor in a Flash
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Selling Decor in a Flash

Oct 16, 2012 by

In a recent Mashable.com article, Lauren Indvik described how several flash sale (daily deal e-commerce) websites are testing out TV advertising. (http://mashable.com/2012/10/12/onekingslane-tv-commercial/)  The article highlighted high-end home decor website OneKingsLane.com for their newly-minted spots that focus on the theme “Design is Never Done.” [youtube http://www.youtube.com/watch?v=YN8faU8A0qg&w=560&h=315] While the TV spots have just begun to air, and they part of a larger campaign, it is clear that ad agency Wieden+Kennedy has crafted...

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Now is the Time for a Little Judicious Flag Waving
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Now is the Time for a Little Judicious Flag Waving

May 23, 2011 by

As we approach Memorial Day weekend mailboxes, physical and virtual, will be stuffed with flyers, postcards and emails proclaiming “Memorial Day Sale.” What has surprised me this year is the number of Memorial Day ads that have appeared sans the traditional red, white and blue. I will be the first one to tell you that as a consumer, I can’t stand glib, bombastic, hyperbolic...

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One Original TV Spot, Oh So Many Imitators
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One Original TV Spot, Oh So Many Imitators

Mar 6, 2011 by

Two years ago Ethan Allen came out with an arresting new TV commerical.  It consisted of quick cuts of stills featuring beautiful architecture, beautiful people, some beautiful  furniture, and words such as “hip, cool, pretty, elegant, chic, sexy, fresh and modern.”   The words appeared in white on a black background in a modern sans serif font. The spot did not use any voice...

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