Simple Elegance is a retail brand owned by Furniture First. The graphics below are banners that I developed for retailers to use on their sales floor to support the...

I entered the furniture industry when a friend called me up looking for someone who knew a particular layout program, Quark Xpress. I knew the program very well since I had previously worked at a newspaper and at a direct mail house in the prepress department.  I started working at Value City Furniture part time to help them out when they were in a...

Mattress 1st is a retail brand for mattresses owned by Furniture First.  The the color of the logo changes as the models are updated every two years.  Navy blue is used in the most recent graphics; coffee brown was used in the previous lineup....

Design2Recline is a retail brand owned by Furniture First for reclining (a.k.a. motion) upholstery. The manufacturing partner for the line specializes in custom order.  I developed the name, logo, tag and various point of sale materials for the brand....

Cozy Life is a retail brand of custom upholstery that I helped to develop for Furniture First. The images below represent several 72″ tall banners I designed for retail stores to display on their sales floors, near their Cozy Life merchandise.                       The “Inside Story” descries the construction of the upholstery and the benefits...