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Selling Decor in a Flash
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In a recent Mashable.com article, Lauren Indvik described how several flash sale (daily deal e-commerce) websites are testing out TV advertising. (http://mashable.com/2012/10/12/onekingslane-tv-commercial/)  The article highlighted high-end home decor website OneKingsLane.com for their newly-minted spots that focus on the theme “Design is Never Done.” [youtube http://www.youtube.com/watch?v=YN8faU8A0qg&w=560&h=315] While the TV spots have just begun to air, and they part of a larger campaign, it is clear that ad agency Wieden+Kennedy has crafted...

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Content Pet Peeve: One Size Fits All
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I recently looked at an article online that promised to divulge the best style of jeans for each body type. As I read through each jean style on the list, when the rhetorical question “Who can wear this style of jeans?” was written, the answer was invariably “Everyone!” I don’t know about you, but I know I don’t look good in every jean style...

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Perfectly Imperfect: Ethnic Designs in Modern Interiors
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Over the past couple of years two kinds of traditional textiles from non-western cultures have been imitated by fabric designers for upholstery and home decor markets: Suzanis and Ikats. Both of these ethnic influences appear very fresh in modern interiors. Suzanis are ornately embroidered textiles made in several Central Asian countries. These elaborately decorated cloths were presented as part of a bride’s dowry on...

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The rise of patterns and the emergence of HDTV
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Over the past few years, pattern has grown more prevalent in interiors. I think this can be attributed this to several things: Pendulum swing. In the early part of this century design was dominated by simplicity, Real Simple Magazine and the basic upholstery covers in the Pottery Barn catalog. After all that plain-ness it’s only natural that we would crave something more interesting. Shifts...

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Steam Punk & Pseudo Industrialism
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The stand-out style in the furniture showrooms this April in High Point looked like they were found in a French flea market. While a few manufacturers kicked-off this style last year, the look was in full force with many imitators in many different showrooms. In general, the aesthetic includes raw,  scrubbed wood finishes combined with metal in dull gun metal tones or with an...

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